There's nothing quite as satisfying as a sweet, sticky doughnut.
There's also nothing quite as satisfying as a cold, refreshing pale ale.
They're satisfying in their own little ways. So what if they were combined?
After a failed experiment with a pale ale doughnut - the beer just soaked into the dough and made it mushy - we decided to switch it up completely.
The old switcharoo. Put the doughnut into the beer!
Pump up the Jam combines the sweet jam flavours with a sweet bready malt base. Its a jam doughnut in a pint glass. No word of a lie.
Imagine the best of a jam doughnut with the best of a beer.
Chill it to perfection and fill a pint glass with it. Pump up the Jam!
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